Our handmade clothing is a 'Jod' (Hindi: joining together) — a harmonious fusion of traditional methods, intuitive and creative design, and meticulous craftsmanship.

The technique implemented is a zero-waste, circular design process. Heritage, heirloom, and vintage fabrics form the basis of our garments, with the incorporation of elaborate surface design applications. The surface design work adopts graded studio textile remnants, joining them together ( Hindi: Jod ) through embroidery, patchwork, appliquéing, and other techniques.

With our commitment towards reusing textile remnants from post-production, we put an emphasis on sustainable practices. Indian weaves and natural textiles (Khadi, Chanderi, Banarasi brocades, mul, organic cotton, silk cotton, silk, etc.) are featured in our collections. Using both artistic intuition and conventional wisdom, fabric selection is the first step in the design process. Our emphasis is on creative patterning, color schemes, and texturing. This collaborative process is our doorway into the kaleidoscopic mysteries and rich beauty of the world, which finally results in handcrafted items created by talented artisans.

Each piece is a unique expression of individuality and beauty, designed to celebrate the rich heritage of India and empower You.