Anantam SS 2023

Our latest collection is a celebration of the beauty of new beginnings, inspired by the cyclical rhythm of the natural world and the Hindu philosophy of spiritual connectivity. Warm tones and one-of-a-kind upcycled pieces reflect our commitment to sustainability and ethical fashion practices. Each garment is designed to showcase the boundless potential of self-expression and individuality, encouraging wearers to connect with their inner selves and embrace the timeless beauty of the natural world. Join us on this journey towards the infinite promise of new beginnings and the radiant energy of positivity.

The collection made with pure silk brocade exudes luxury and timeless elegance, featuring one-of-a-kind pieces made from remnants of hand embroideries. Each garment is thoughtfully crafted, with attention to detail and a focus on creating a unique piece that stands out. The colour palette is classic and timeless, with opulence and luxury at their core, making them perfect for special occasions.

Design Process - The fashion collection with a unique twist on the Jod philosophy of upcycling textiles starts with hand-picking hand-made embroideries, curated and sorted by colour contrasts and combinations. Each pattern is carefully thought through to create one-of-a-kind pieces, featuring a recurring chand motif theme reflecting new beginnings and spirituality. The collection showcases the beauty of hand-made embroideries with a carefully selected colour palette to create contrast and depth, resulting in standout garments that can be treasured for years to come.