Our Philosophy

We are a slow luxury fashion brand specialising in handcrafted designs and curations that reveal the storied heritage of Indian textiles and embroideries.

It’s Priyanka’s profound spiritual connection that fuels a design philosophy that honors individuality and makes every piece feel uniquely YOURS.

The intertwining of tradition with love creates a masterpiece at Priyanka Raajiv that transcends boundaries, empowering wearers to own their unique style and celebrate India's artistic heritage.

We desire to give back to the planet more than we take from it. In the studio's design love language, this translates to garments made from a magical assortment of textiles that fall together like puzzle pieces, undoing and remaking the very concept of contradiction, of the impossible, of the desirable.

Every piece of clothing we create represents the rich tapestry of India, a reflection of the past, embracing the present and envisioning a future filled with limitless possibilities.

We believe that clothing has the power to transform, heal and balance. Everyone deserves to experience the beauty and elegance of traditional Indian textiles. Our brand is dedicated to bringing the artistry of Indian heritage, for you. And we invite you to experience the beauty, the history, and the future of Indian craftsmanship.

About Priyanka Raajiv

Priyanka Raajiv - Theheart and soul behind this label is the epitome of passion, for her fashionisn’t just a career.

It is her calling that led her to rally/promote Indian textiles and embroideries. Priyanka's Indian luxury fashion transcends boundaries, resonating with people across the globe, regardless of ethnicity or appearance. Her timeless masterpieces empower wearers to feel their best, truly owning the garment and India’s artistic legacy.

For Priyanka, beauty lies in the silent whispers of color and texture, the everyday details that hold profound meaning. This translates into a design philosophy that seamlessly blends strength with sustainability. Her garments are more than just clothes; they are testaments to a zero-waste ethos, embodying introspective beauty, and India’s rich cultural legacy.

Her approach is a brilliant synthesis of classical and modern, blurring boundaries to create a unique style - slow luxury from India to the world.

Her vision has captivated the world, with luminaries like Angelina Jolie embracing her designs and Pooja Chopra shining on the Miss India and Miss World stages in Priyanka Raajiv creations. Rajshri Deshpande premiered in a signature Priyanka Raajiv design at the Cannes Film festival and in 2024, Auroshikha Dey graced the Cannes Red Carpet, a testament to Priyanka's sustainable glamour.

Priyanka Raajiv, an M.Sc. in Textile and Clothing from Lady Irwin College, isn't just a designer; she's a cultural ambassador. Her 2016 NYFW showcase, celebrating Indian handlooms, spotlighted her commitment to empowering young Indian women through education.

She is a progressive artist and a storyteller who blends traditions into contemporary garments. Her imagination is a canvas, and each stitch and drape is a brushstroke that gives India’s rich history life.
“Proceeds from her label actively support sustainability initiatives close to her heart, with Maher, an NGO empowering disadvantaged women and children, being a prime beneficiary.”
We are present at
Our Studio
Row House no 3, Hermes Cottages, Lane 2
Kalyani Nagar, Pune -411006,

Maharashtra, India.
Landmark - Near Joggers Park