Atman SS 2023

Our latest collection is a celebration of the beauty of new beginnings, inspired by the cyclical rhythm of the natural world and the Hindu philosophy of spiritual connectivity. Warm tones and one-of-a-kind upcycled pieces reflect our commitment to sustainability and ethical fashion practices. Each garment is designed to showcase the boundless potential of self-expression and individuality, encouraging wearers to connect with their inner selves and embrace the timeless beauty of the natural world. Join us on this journey towards the infinite promise of new beginnings and the radiant energy of positivity.

This collection features easy and breathable silhouettes of co-ords and kurta sets made from ethically crafted yarn dyed Kala Cotton and remnants of fabric. The theme of new beginnings and spirituality is reflected in the designs, which promote calmness and inner peace. Each piece is designed with care and attention to detail, meeting high standards of sustainability and ethical production. The collection offers a beautiful blend of style and sustainability, perfect for conscious consumers who care about fashion and the planet.

Design Process - The Jod concept inspires the design process of this collection, featuring beautifully crafted patchwork using textile remnants. New patchwork techniques and a carefully curated assortment of 3 sarees from Kutch add extra glamour. The chand motif is the recurring theme symbolizing new beginnings and spirituality. The collection is made with Yarn-dyed organic cotton (Kala Cotton), with summer tones and easy, breathable silhouettes. Traditional techniques with modern sensibilities guide the design philosophy. The process involves sketches, technical drawings, and patterns for the patchwork pieces, with the chand motif thoughtfully placed and embellished. The final garments feature cohesive, stunning designs with a fresh and summery feel, combining classic and comfortable designs with beautifully crafted patchwork pieces.