Umeedi WF-2018

This festive season, we celebrate the courage of women who have persevered against all the odds to achieve monumental successes. We asked ourselves, what makes a women great, perfection or courage? What if we made garments that reflected a woman’s need to be beautiful and deliciously imperfect at the same time?

It is this coming together of classical beauty and a rebellious, vivacious personality that inspires our festive collection, Umeedi. It celebrates women achievers who have made strides in society on their own terms. Carrying an air of strength and courage, the optimistic woman braves all odds to express herself and her honest vision and in doing so, does’nt hide from her broken bits. Instead she pieces them together like a kintsugi artist and lines them in gold, adding fuel to her fire and burning desire. She is at once a classical beauty, a social being and a rebel.

Sold Out
Kalpana
Sold Out
Aruna
Sold Out
Sania & Amaira
Sold Out
Sarla
Sold Out
Dhivya
Sold Out
PRUM08
Arunima
Sold Out
Gita
Sold Out
PRUM09
Mary
Sold Out
PRUM10
Sumitha
Sale
PRUM11
Maya- Green Upcycled Patchwork Lehenga
Sold Out
PRUM12
Hima
Sold Out
PRUM13
Usha
Sold Out
PRUM14
Deepa
Sold Out
PRUM15
Bimal
Sold Out
PRUM16
Anu
Sold Out
PRUM17
Indra & Ishya
Sold Out
Geeta & Sharya
Sold Out
PRUM19
Rajshri & Bhoomi
Sold Out
PRUM20
Sudha
Sold Out
Anandi & Asher
Sold Out
Kiran Jaipuri