It is the labor of love with threads of varying colors, textures, embellishments, the artisans and their immaculate craft who revive the magic of age old traditional techniques and craft into modish contemporary designs.
Overcoming life's adversities when she lost her parents at a young age, Priyanka Raajiv established her eponymous label as a means to empower handcrafts - a call that came from within her soul. She has carved a unique niche for herself in the fashion world by promoting traditional Indian craft and designs with an innate sense of aesthetic panache.
Her immaculate craftsmanship has drawn reverence and admiration from many, including Angelina Jolie, whom she designed clothes for during Jolie's visit to India for the shooting of "The Mighty Heart". Femina Miss India 2009 and film actress Pooja Chopra’s admiration for the label led Raajiv to design a complete wardrobe for both of Pooja’s Femina Miss India and Miss World Pageants in 2009. Priyanka Raajiv has also showcased her work at the New York Fashion Week 2016. Her line was focused on Indian handlooms, promoting the the cause of “Save the girl child, educate the girl child”'
By incorporating unique Indian ornamentation and hand woven cloth extensively into her collection, she strongly promotes the Make in India movement. Her philanthropic interests include supporting Maher, an NGO for destitute women and orphan children and Prashanti, a cancer care mission. Her relentless pursuit of sustainable fashion and her belief in the ‘Zero Waste Concept’, inspires Raajiv to recycle every single fragment of her fabric and hand embroidery by incorporating them seamlessly into new designs.
Priyanka Raajiv’s rich and colorful designs have been worn by a bevy of eminent personalities including 'Angelina Jolie' during her visit to India for the shooting of her movie, "A MIGHTY HEART".
She was featured in Pune's Most Powerful 2016-2017 for her contribution to fashion industry by Femina
Priyanka Raajiv is an alumnus of Lady Irwin College, New Delhi, with a Masters in Science of Textile and Clothing.
Priyanka Raajiv embodies Exotic Modern Indian fashion.
Her designs are a reflection of cultural amalgamation - showcasing the most unusual design details from an array of Indian and global influences with a strong focus on exhibiting Indian traditional art and craft.
The designer celebrates Indian global style using unique fabrics, textures , details and embroideries creating a fusion of traditionalism and modernity. Her designs reveal the immense possibilities of creating something new, unique and limitless that is all your own . The overall style is instinctive, simple, pure ,classic and yet trend specific, taking life and human emotions as the biggest inspiration. The design ideas range from everyday spaces to a dreamy escapes where she reinterprets the classics with innovative experimentation of Indian embroideries to create a powerful aesthetic statement across ages. The designer feels responsible that the vision of the designs should be accessible and realistic.
The harmonious co-existence of diverse global elements, unique textures, innovative color palettes and ethnic Indian craftsmanship is the hallmark of her exotic contemporary designs.
I connected with Priyanka many years ago when she had just launched her label in Pune and ever since then there has been no looking elsewhere. Happiness is wearing Priyanka Rajiv. I love the fabrics, cuts, and embroideries. Her knowledge and understanding of body shapes and image is truly phenomenal. The finer details make me really happy. With every outfit Priyanka has managed to raise the bar higher.
- Kamal Tolani, a clothes lover
I have been wearing Priyanka Rajiv's creations for almost 13 years now. And I haven't gotten bored of them even now. She keeps excelling herself every season. Her clothes are exceptionally classy and elegant and are in sync with my preferences. They just don't go out of style. The fabrics she uses are the best and the embroideries and finishing are perfect. She understands my body type and incorporates my needs ( Iam a wedding photographer and the work clothes have to be comfortable ) while designing for me. So that's the comfort level she works with and maybe that's why am still loyal after so many years.
- Suhitha Shetty, photographer at Suhitha Shetty Photography
In the last few years, I have seen my wife Savitha’s ‘wardrobe quotient’ go up quite dramatically. Must confess I wasn’t a big believer in fancy designer labels, but it’s happened at least 3-4 times in the last year that she’d be wearing something nice – really nice – and I’d find myself telling her that. And each time her response would be, ‘It’s from Priyanka’.
Sometimes it was a saree, sometimes fancy party wear, and at times just a casual top paired with trousers. But in each case, there was magic in what she was wearing. And in each case, the magician was the same. Priyanka. Priyanka seems to have the knack of understanding the person first and then playing with a palette of colours and designs, fabric and fit, to create a look that’s special. Pure magic!
They say good clothes don’t just make a woman look good. They make her feel good too. With Priyanka’s creations, I’ve seen that. First hand!
- Prakash Iyer, best-selling author, motivational speaker and leadership coach
Studio Priyanka Raajiv work with clients from all over the world to help bring fashion inspirations to life.
Our Haute Bespoke process attempts to make your bridal dreams come true! We delight in taking your inputs to conceptualize and create the perfect bridal wear for your personality, body and celebration style. The possibilities we provide are limitless and unique, giving you the intimacy of couture design alongside intricate collaboration in the evolution of the final outfit.
We design and deliver business and industrial uniforms for clubs, hotels and companies which reflect the brand and distinct design requirements of your entity. We take responsibility for the end to end process right from initial planning and design to final personal fittings/ supervision.
We create hand embroidered concepts and crafts for private clients, fashion and bridal designers, fashion houses ,costume and interior designers around the globe. Our process spans embroidery design, sampling, pattern-making and production so as to provide you with unique and best-in-class embellished fashion that conforms to international standards.
We restore, refinish, conserve and protect priceless pieces of textiles and heirloom clothing. Our work is characterized by our high ethical standards and specialized expertise.
Our passion for design and creation transcends boundaries from textiles to interiors. We specialize in creating spaces that have an instinctive style which breathes new life into traditional sensibilities
- We extend this rare service with a simple goal of creating clothes that are truly personal and individually suited to the client's style. This allows our clients to customize even the colors, fabrics, cuts, details and embellishments.
We offer fashion styling, grooming, accessorizing and wardrobe guidance to our private as well as corporate clients.